Lifestyle Experiences at Work

September 29, 2021
Workplaces Moving Forward

Natural light. Fresh air. Lush greenery. Hospitality-inspired amenities. Companies want to give employees a lifestyle package that makes people excited to come to work. To support their client’s heightened expectations, building owners and property managers must change their overall strategies and transition from seeing occupants as tenants to supporting them as customers.

 

Our designers collaborate with landlords to ensure their properties offer shared amenities—or, rather, services and experiences—that enhance the missions, lifestyles, and brands of their target clients. Human centered design, practiced with inclusivity and equity, is essential for creating common spaces, ensuring that they support diverse lifestyles and professional needs. We have developed three key guidelines for landlords to consider when creating a lifestyle-oriented workplace amenities strategy:

 

1. Identify the demographic and psychographics of the tenants they want to attract. Building amenities do not add value if they are not in touch with the professionals using the space.

 

2. Prioritize common spaces or amenities that the tenants share. Especially as many businesses are downsizing their physical office footprints, it is the combination of services and experiences available to all occupants outside of their suites that gives a building competitive edge.

 

3. Create spaces that address different lifestyle needs. Each business is unique. The landlord’s mission is to help enable both the individual and collective lifestyle goals of their tenants.

 

The challenge is that lifestyle expectations are ever evolving. We have seen repeatedly how office amenities transform from rare, exclusive offerings to eventually becoming table stakes. The current popularity of bicycle parking is a prime example. Curating unique, targeted amenity programs that make an impact immediately and long-term are key. Simple, underutilized spaces can be transformed to specialized lifestyle experiences that make a property stand out from competitors, by implementing unexpected, innovative amenities that are future forward.

 

Some strategies and tactics that we have recently designed for our landlord clients include:

 

– Repurposing underutilized or challenging-to-lease spaces;

– Creating Indoor/Outdoor connections – maximizing views, increasing connection points with the exterior, and, highlighting year-round meeting space on decks and patios;

– Relocating amenities to more visible locations;

– Reinventing bicycle parking and locker rooms to increase capacity and provide an elevated experience;

– Transition security stations transition to concierge desks;

– Expand Fitness and Wellness Centers to foster a holistic, healthy lifestyle message;

– Integrate innovative biophilia installations.

 

In a fluctuating, competitive market heightened by the pandemic, interior designers bring expert knowledge of places, people, and tactical concerns within commercial real estate. We support our clients in strategically elevating communal amenities, responding to tenant lifestyle needs now—and anticipate what is next.