Willamette View

From the Community, Inward

Willamette View, a continuing care retirement community (CCRC) established in 1955, is located on 27 acres along the Willamette River just south of Portland. Over time, its campus evolved into a complex network of care facilities, residential units, and pathways, but the growth lacked cohesion, making navigation difficult for both residents and visitors. The community sought a more unified wayfinding system that would enhance functionality and better reflect its surrounding environment, all while reinforcing its brand identity. Ankrom Moisan created a comprehensive design to unify the campus, aligning buildings from different eras with cohesive brand elements and clear wayfinding. We carefully analyzed traffic patterns, user behaviors, and signage needs, then developed a scale model and 3D renderings to explore color zoning and design. The result was a high-contrast, brand-aligned signage system that simplified campus navigation, breaking the space into easily identifiable sections. The new wayfinding system meets all Clackamas County requirements, ensuring smooth permitting while accommodating the needs of a diverse user group, from visitors to staff. With clear, functional signage that also reinforces the community’s brand, the Willamette View campus is now more accessible, welcoming, and easier to navigate for everyone.

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Portland, Oregon
  • Completed in In progress
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