WE TREAT Branding & Identity as concurrent processes
from the beginning of a project through to completion. Why? Because we believe
an integrated design creates the most powerful environment.
Our job as the Branding
& Identity Team at Ankrom Moisan, in partnership with the firm’s Architects
and Interior Designers, is to first take a look at place. We look at any
studies that have been done (a market study for example), visit that area, and
get to know the city, the neighborhood, the culture, the competition, and
With that understanding
of place, the next step for us is to do demographic and psychographic research
to identify the type of people that may be drawn to this unique location—the target users.
We then work with the client, along with the integrated team, to develop design
concepts and a story for this place that is the foundation for the entire
design process. With shared vision, everyone is on the same page—the process is
more efficient, the marketing and branding for the project is in line with the design concept, and the final product is
cohesively branded from the inside out.